Tuesday, November 29, 2011

Rough Draft of my English Argument Essay


I deserve an A in ENG 111 because I have a better understanding of rhetoric, I can identify ethos, pathos, and logos, and I can convey a message (in this case an essay) in a way that makes sense to my audience and that meets their expectations. Many people detest argument; however, I believe constructively arguing a point(s) demonstrates knowledge, but more importantly, teaches by doing. Going by my belief, by arguing each of my three focus points I will demonstrate a strong understanding of the course content; and in doing so, learn how to craft a better message, identify and use Aristotle’s three appeals more effectively, and convey a message more efficiently.
Rhetoric, defined in class as the art of effective communication, is something I am now more consciously aware of since taking ENG 111. In this essay I know that my target audience is my professor, so constantly using compound sentences and “$25” words, will convey my message more effectively. On the other hand, if I was writing to a public audience with clear style in a paper only my professor would read, then my understanding of the course, my vocabulary, and writing foundation may all come across as shallow – possibly causing me to fail. We also learned in class that it is no longer enough to hold an opinion “just because”. If an opinion is to hold any merit, there must be reasons supporting it. That’s why in this paper completing all of my work isn’t a focus point. I no longer can complete all my work and expect an A or B in the course; Instead, I must complete all of it and apply everything I’ve learned to produce quality work – which is why rhetoric, Aristotle’s three appeals, and formatting were selected.
Ethos, Pathos, and Logos were foreign concepts to me before ENG 111. Put simply, Ethos describes reputation, Pathos describes emotion, and Logos describes logic. In order to communicate effectively, a rhetorician must determine who their audience is, the objective of the message, and which appeals to use. This essay is almost entirely Logos driven because my assignment is to provide reasons why I deserve an A; and of course, logic is defined as “reasoning conducted according to strict principles of validity.” A proper research paper always has Ethos. Ethos relates to the reputation of the person who crafted the message or the people the message is derived from to communicate effectively. Research papers rely on the Ethos appeal by interpreting and listing other sources. Without the Ethos appeal, even the best research papers would hold no validity; which is why many educators don’t consider Wikipedia a legitimate source. Finally, the Pathos appeal establishes an emotional connection between the rhetorician and the audience to persuade or impress their audience. Pathos works most effectively in advertisements by using a source of intense emotion to promote a cause, product, or concern. 





Sunday, November 13, 2011

Mark Cuban Research Paper Deadlines


Finish writing paper – November 24

Format the paper into APA – November 26

Bibliography – November 27

Finish all other specifications – November 29

Paper due – December 4

Saturday, November 5, 2011

The Influence of Mark Cuban (Research Paper)


Mark Cuban is an entrepreneur responsible for founding MicroSolutions (a National Systems Integrator/computer consulting firm) and more recently, Broadcast.com. Mark Cuban founded MicroSolutions in 1983 with little computer knowledge. Though he previously hadn’t owned a computer, he constantly worked with a “say yes to anything” philosophy. Anything his clients requested, Mark Cuban taught himself to do, and ultimately finished. By 1990 Mark Cuban was earning $30 million a year. This is when he decided to sell MicroSolutions to CompuServe for millions.

Reminiscing over radio broadcasts of Hoosier games back at Indiana University with a friend sparked the idea of online broadcasting. Thus Broadcast.com was born. Perhaps Cuban’s greatest achievement to date, Broadcast.com introduced radio and T.V. streaming online so that anyone anywhere can enjoy college/professional sports games as well as any other content being broadcasted. In 1999 Yahoo! bought Broadcast.com making Cuban’s employees millionaires and earning himself $2 billion. The $5.7 billion deal with Yahoo! combined Yahoo’s distribution platform with the internet’s largest audio/video multimedia platform.
(http://www.computer-schools.us/Mark-Cuban.htm)
(http://www.nytimes.com/1999/04/02/business/deal-makes-yahoo-a-multimedia-service.html?src=pm)

          Mark Cuban’s ideas contributed a great deal to the evolution of multimedia. Broadcast.com featured many innovative ideas at the time that are now used by many multimedia sources. Some of these ideas include:
Continuous broadcasts of over 370 networks and radio stations, broadcasts of over 420 college and professional sports teams, 30 T.V. stations and networks, live music performances, music streaming with over 2200 CDs to choose from, special webcasts, and coverage of important events.
Multimedia that was available to anyone with an internet connection was something that had never previously been seen before. Giving people the option to watch their favorite college team online, when it wasn’t being aired on T.V. is something Mark Cuban especially wanted. Aside from sports, there were many continuous programs as well, such as BBC World Service, CNN Audioselect, Court TV and NASA TV. Giving any consumer with an internet connection access to multimedia for free has carried over to more recent multimedia websites such as Hulu.com and Youtube.com, where money is made from advertisements instead of subscription fees.
           
          Aside from MicroSolutions and Broadcast.com, Mark Cuban has made many other innovative contributions to the world. HDNet is a television channel founded by Mark Cuban and Philip Garvin that broadcasts exclusively in HD format (1080i) and is also the first high-definition satellite network. HDNet airs music, documentaries, T.V. shows, and sports such as the NHL, NCAA college football, and NCAA college basketball. In 2009, many television networks did not renew their deals with HDNet due to increased cost.

          Mark Cuban is known widely for owning the Dallas Mavericks franchise. On January 4, 2000, Cuban purchased NBA’s Dallas Mavericks for $285 million. Statistically, before Cuban owned the Mavericks they won 40% of their games. 10 years after Cuban’s management, the Mavericks have a 69% win percentage, made it to the finals in 2006 and 2011, and won their first NBA title in the 2011 finals.